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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Part 1 - Fiscal policy involves the government changing the levels of taxation and government spending in order to influence aggregate demand (AD) and the level of economic activity. The fiscal policy...

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Topic 1. Consumer Behavior

Topic 1. Consumer Behavior

Q 1. Watch the video on consumer behavior. 2. Understanding when, where, and how people buy is very important when it comes to developing successful marketing strategies. This is the study of consumer behavior —how people make buying decisions. So, what drives purchasing decisions from your readings and experience? Give examples and support your arguments with research. 3. What are the main differences between how consumers purchase and how businesses purchase? Are there overlaps? And who do you think buys more online, businesses or consumers?

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The locations of retail stores can drive purchasing decisions of consumers because of convenience of consumers to reach the locations (Consumer Behavior: How People Make Buying Decisions, 2021). There can be expectations of consumers that there will be parking space available in and nearby the areas of the locations of the retail stores. There can be time influencing the minds of consumers to purchase as well. This is because there can be products like beverages or coffee wanted to be bought and consumed by most consumers during the daytime or in the morning.